Social Media Marketing

What is Social Media Marketing?

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through any social platform, and if you’re not speaking directly to your audience through social platforms like Facebook, Linkedin, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing strategy

SMM is a form of internet marketing that involves creating and sharing content on social networks. In order to achieve your marketing and branding goals. This includes activities like posting text and image updates, videos, and other content. That drives audience engagement, as well as paid marketing advertising.

We’ve created this guide to provide you with an introduction and some starter social media marketing tips and training to improve your business’s social presence.

With these tips, you can begin developing your own marketing expert plan.

Social media marketing benefits

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

Here are some questions to ask when defining your marketing goals:

What are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out and how would they use these platforms?
What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy.

Example of a drone company doing SMM on Instagram

For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.

Importance of social media marketing

SMM can help with a number of goals, such as:

Increasing website traffic
Building conversions
Raising brand awareness
Creating a brand identity and positive brand association
Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social networks, the easier it will be for you to achieve every other marketing goal on your list!

Check out our BEST SMM Tips EVER! Download for Free Here.
Best social Marketing Tips

Ready to get started with marketing on social platforms? Here are a few SMM tips to kick off your campaigns.

Social Media Content Planning

As discussed previously, building a marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to SMM. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include images, videos, infographics, how-to guides, and more.

Facebook ads | Brand Image

A Consistent Brand Image — Using a platform for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.

Social Media for Content Promotion — SMM is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It’s a surprising way that content marketing and social media marketing benefit each other.

Sharing Curated Links — While using a platform for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.

Tracking Competitors —

It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other insight. If your competitors are using a certain channel or technique that seems to be working for them, considering doing the same thing, but do it better!

Twitter Analytics

Measuring Success with Analytics so you can’t determine the success of your SMM strategies without tracking data. Google Analytics can be used as a great marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.

Social Media Crisis Management — Indeed things don’t always go swimmingly for brands on social media. It’s best to have a playbook in place so your employees know how to handle a snafu. Check out our guide to social media crisis management so you can see examples of the worst disasters, plus tips on how they should have been handled.