Email Marketing

What Is Email Marketing?

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.

Email Marketing Services

It is a highly effective digital marketing strategy for sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.

Pro Tip: Check out these digital marketing best practices to level up your marketing game.

This guide is for those who’re ready to commit to email marketing. If you’re unsure, you may want to read our guide on why you need to build an email list RIGHT NOW!

This is a long and detailed guide, so we’ve broken it down into different sections you can get to using the links in the Table of Contents below.

By using this definitive guide, you’ll know:

How to build an email list full of targeted customers.
How to optimize your emails for the highest open rates and click-through rates (CTR).
How to automate the process of nurturing your leads and turning prospects into customers.

The Importance of Email Marketing

We’ve covered the biggest question, what is email marketing, but haven’t gotten into why this is so important for your business. Let’s talk about that now.

Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and boost customer loyalty.

There are many reasons you should make it one of your top priorities, but here are the top 3:

1. Email is the #1 communication channel.

Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.

2. You own your list.

On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

3. Email just converts better.

People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, it has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.

How-To: Email Marketing

Wondering how to get started with email marketing? Email marketing is a combination of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down…

You start with your list.

Option Monster has made it super easy to start collecting leads right away, even without an email marketing service, with our Monster Leads integration.

With Monster Leads, you can begin building your email list, and even begin reaching out to leads, while keeping your leads stored safely inside your Option Monster dashboard.

Growing Your Email List

What most people do when they want to build an email list is to put an option form on their website and hope that people sign up. Indeed, this strategy usually doesn’t work very well.